Links News

littleBits Partners with Links Unlimited to Bring Educational Toys to the Corporate Market

by Sherry Barry | Nov 28, 2018

CINCINNATI, OH— Links Unlimited, a Corporate Channel supplier and fulfillment organization for many of the best brands in retail, is excited to announce that we are now a preferred partner for littleBits, inventor of the electronic building block.

Helping kids learn programming skills is vital to the future of our workforce, and many corporations want to invest in doing that. As a result, this new partnership, corporations can now gift littleBits’ system of electronic building blocks to their employees, or donate to schools and charities, making it easy to help kids turn ideas into inventions. Parents can also participate in a new point-based reward/loyalty program, gifting littleBits kits to their kids. 

 “littleBits is pleased to now be working with Links Unlimited,” said Mark Crandell, global vice president of sales, littleBits. “Many of our biggest fans have been looking for easy ways to give STEM toys as gifts and, additionally, we’ve received requests from corporations asking for custom branding and co-branding on our products for gifts and incentives. Working with Links Unlimited as a partner is one way for us to be confident that we are fulfilling our customers’ needs.”

“We are delighted to be partnering with littleBits as its Corporate Channel/Special Markets supplier. littleBits allows Links Unlimited to enter the toy category, diversifying our already robust portfolio of brands.  We see enormous potential that corporations will use littleBits as a component for their cause marketing efforts,” said Corey Wolfe, Director of Sales at Links Unlimited. “We could not be any happier about the partnership with littleBits and delivering another premium retail brand to our customers.”

For more brand and product information log on to, email or call 866-465-4657.


About littleBits

littleBits is the New York-based education startup that invented the electronic building block. The company’s magnetic “Bits” snap together to turn ideas into inventions and its online learning community, DIY, teaches kids to turn passions into creative skills. Using hardware, software, and content, littleBits is transforming the way kids learn so they can grow up to be tomorrow’s changemakers -- no matter their age, gender, race, nationality, or ability. Almost 40 percent of the kids using littleBits kits are girls, which is four times the industry average.

littleBits was founded in September 2011 by Ayah Bdeir, an engineer and interactive artist. An alumna of the MIT Media Lab, Ayah’s TED talk: “Building Blocks that Blink, Beep and Teach” about littleBits has garnered more than one million views. littleBits, itself, has won more than 150 awards in tech, education, and toys -- including The Toy Association’s 2018 Creative Toy of the Year, Common Sense Education’s “2018 Top Pick for Learning,” CNN’s “Top 10 Startups to Watch,” and one of CNBC’s “Next List.”

A STEAM (Science Technology Engineering Art and Math) leader at home and in the classroom, littleBits has sold millions of kits in over 70 countries. Online, more than 1.5 million projects have been uploaded to the DIY community by creative kids in subjects such as astronomy, pizza making, and woodworking.

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